GEO Software Pricing 2026: What Each Tool Actually Costs
GEO software pricing is rarely what it looks like on the plan page. Extra AI platforms, additional users, extra domains, and prompt volume add-ons all push the real monthly cost above the headline figure. This guide breaks down the true cost of each tool.
Pricing verified: June 2026 | Source: Vendor websites + Capterra, G2 | Disclosures
Peec AI pricing
Peec AI uses two pricing tracks: brands and agencies. All plans include unlimited seats.
- Starter (brands): $95/month — 25 prompts, ChatGPT + Perplexity + Google AI Overviews, unlimited seats
- Pro (brands): $245/month — 100 prompts, same 3 engines, unlimited seats
- Agency Starter: $245/month — 100 prompts, multi-brand management
Add-on costs to watch: Three AI models are included per plan. Claude, Gemini, DeepSeek, Grok, and other platforms are each $20-30/month extra.
True cost for a team tracking 4 engines: $95 + ~$30/month = ~$125/month
Profound pricing
Profound’s headline $99/month plan tracks only ChatGPT with 50 prompts and no competitive tracking. Real functionality starts at $399/month.
- Starter: $99/month — ChatGPT only, 50 prompts, no competitor tracking
- Growth: $399/month — ChatGPT + Perplexity + Google AI Overviews, 100 prompts, 3 content articles/month
- Enterprise: Custom pricing — Full LLM coverage, API access, SSO, dedicated strategist
- Agency Growth: $99/month base + $399/month per full client workspace
True cost for a mid-market team: $399/month (Growth) is the minimum viable plan for most B2B use cases.
Scrunch AI pricing
Scrunch publishes transparent pricing with two brand plans and two agency plans. All plans include 9 LLMs.
- Core (brands): $250/month — 9 LLMs, 350 prompts (single account)
- Agency Core: $500/month — 9 LLMs, 250 prompts across multiple brands
- Enterprise: Custom pricing
True cost for a team tracking 9 engines: $250/month. Compared to Ahrefs Brand Radar at $699/month for 6 engines, Scrunch delivers significantly better value per engine tracked.
Ahrefs Brand Radar pricing
Ahrefs Brand Radar is an add-on to an existing Ahrefs subscription. This makes it the most expensive option in this guide by a significant margin.
- Ahrefs Lite (base): $129/month
- Brand Radar per-platform: $199/month per AI platform
- Brand Radar 6-platform bundle: $699/month
- Minimum all-in cost (Lite + 6 platforms): $828/month
- Custom prompt tracking: $50/month for 2,500 additional checks
The 2,500 prompt check default depletes fast. One check = one prompt × one LLM × one location. Track 10 prompts across 6 engines in 3 geographies daily and you exceed the cap in under two weeks.
Semrush AI Visibility Toolkit pricing
Semrush AI Visibility is available as a standalone toolkit or bundled inside Semrush One with the SEO platform.
- AI Visibility Toolkit (standalone): $99/month per domain
- Additional domain: $99/month each
- Additional user: $99/month each
- 50 additional prompts: $60/month
- Semrush One Starter: $199/month (SEO + AI visibility, up to 5 domains, 50 prompts)
- Semrush One Pro+: $299/month (15 domains, 100 prompts)
True cost for a team of 3, tracking 3 domains: ~$495/month standalone, or $299/month via Semrush One Pro+ if the full SEO suite is also needed.
Summary: true minimum costs by team type
Solo marketer or small team, 3 AI engines: Peec AI Starter at $95/month. Semrush at $99/month if already paying for Semrush SEO.
Mid-market team, 3-4 AI engines, 5+ users: Peec AI Pro at $245/month (unlimited seats) beats Profound Growth at $399/month or Semrush (which charges per user).
Team needing 9 AI engines: Scrunch AI Core at $250/month is the only option in this price range.
Enterprise with compliance requirements: Profound Enterprise (custom) or Scrunch AI Enterprise (custom). Both are SOC 2 Type II.
Existing Ahrefs enterprise customer: Ahrefs Brand Radar from $828/month. Justified only if AI visibility is one component of a large existing Ahrefs investment.
See feature comparison | See rankings | Back to GEO research hub