AI Visibility for specialist b2b services companies
Your buyers are asking AI who to trust.
When a buyer asks ChatGPT, Copilot or Perplexity for the best firm in your field, they get a short list of names. If yours isn’t on it, you lose the work before you knew there was a buyer. NBound gets your firm into that answer, and keeps it there.
You built the reputation. AI hands it over.
Your reputation took years of good work and clients who vouch for you. Now a buyer opens ChatGPT, types one question, and reads a confident answer naming three firms to consider. You're not one of them. They never see your site, your case studies, or your awards.
You won't find this in your analytics. The conversation happened where you can't see it, and it ended before you could compete.
The tools tell you where you stand. We change it.
Entity clarity
We make AI understand exactly what your firm does, who you serve, and where you're the authority.
Named-expert authority
We give your experts the bios, credentials and commentary AI weights when it decides who to trust in regulated fields.
Earned citations
We get your firm into the trade and regulatory sources your buyers' AI answers are built from.
Proprietary research
We turn your expertise into original research worth quoting, the kind AI cites by name.
Machine-readable proof
We rewrite your results into specific claims AI can lift, instead of brochure copy it ignores.
Citation measurement
We track where you're named, by service line, against competitors, and tie it back to enquiries.
WHO WE WORK WITH
Built for specialist B2B services firms.
NBound works with one kind of business: consultancies, advisory firms and expert agencies whose buyers run careful, high-trust purchases and research hard before they commit.
If your reputation is your product, and your buyers now start that research in AI, this is built for you.
We don’t work with SaaS or e-commerce. One lane, done well, beats being a small part of everyone’s.
Three steps put you into AI answers.
AI Visibility Audit
We map the buyer questions your prospects ask AI about firms in your field. You see who AI names, where you appear, where you don't, and why. You receive a short, specific action plan. Every engagement starts here.
90-Day AI Citation Sprint
We run all six levers as a single coordinated push. Every action maps directly from what the Check found. At the end of 90 days you receive a citation scorecard showing exactly where you moved: citation rate, position when named, share against competitors, and AI-sourced enquiries.
Brand Authority Programme
Citations won in the Sprint need defending as competitors react and AI models update. The Programme keeps the engine running: new questions targeted, expert authority maintained, earned citations extended, and one proprietary research asset each quarter. Reported monthly.
Stronger AI visibility. Stronger pipeline.
Increase in organic sessions
More keywords ranking in top positions
Increase in brand mentions and AI citations
More qualified enquiries generated
Common questions.
What does NBound do?
We get specialist B2B services firms cited in AI answers. When your buyers ask ChatGPT, Copilot or Perplexity who to trust, we make sure your firm is named. That covers the authority, content, entity and earned-citation work behind it.
What is the AI Visibility Audit?
A paid, in-depth audit. We show you the buyer questions where AI recommends a competitor and leaves you out, why it happens, and what it takes to fix. It's the best place to start.
How is this different from SEO?
SEO gets you ranked on Google. We get your firm named and recommended inside AI answers, which is where more of your buyers now start. The two support each other, and they are not the same job.
Will this work for a regulated firm like ours?
It's built for you. Regulated and specialist firms win AI citations on the strength of named experts, authority and trusted third-party sources, which is exactly what we build. We work only with firms like yours.
WHERE to START
Start with the AI Visibility Audit to see where you stand.
The Audit maps the buyer questions where AI names competitors and not you, and tells you what it would take to change the answer. The Programme is built on what the Audit finds. Most companies start there.