SEO Glossary

SEO GLOSSARYWhat is Anchor Text?Anchor text refers to the clickable words or phrases in a hyperlink that take users to another webpage or section of a webpage when clicked. Anchor text serves an important purpose in providing context for where a link will lead,...

SEO GLOSSARYWhat is Link Juice?Link juice refers to the ranking power or authority that a webpage passes to another webpage via a link. When website A links to website B, website A is essentially "voting" for website B by directing some of its own ranking power to it....

SEO GLOSSARYWhat is Domain Rating?Domain Rating is a way to measure the authority and trustworthiness of a website. Just like your credit score rates your financial reputation, Domain Rating rates the quality and reliability of a domain. In short, it's a score that...

SEO GLOSSARYWhat is White Hat SEO?White hat SEO refers to ethical search engine optimization tactics and strategies that focus on improving the quality and value of a website in order to achieve higher rankings in search engines like Google. The term "white hat" comes...

SEO GLOSSARYWhat is Keyword Stuffing?Keyword stuffing refers to the practice of overloading content with keywords in an attempt to manipulate search engine results. The goal is to rank content higher in search engines by repeating keywords over and over.How Keyword...

SEO GLOSSARYWhat are Canonical URLs?Canonical URLs are the preferred or primary URLs that point to a specific page on a website. They help search engines and users find the correct page and avoid duplicate content issues. Why are Canonical URLs Important? There are a...

SEO GLOSSARYWhat are Doorway Pages?Doorway pages are web pages that are optimized for specific keywords but are not intended for human readers. They are created solely to rank highly in search engines for those keywords and then redirect visitors to another page on...

SEO GLOSSARYWhat are Featured Snippets?Featured Snippets are special search results that Google displays at the top of search results pages to highlight the most relevant information for a user's query. They provide a concise, direct answer in a box above the normal...

SEO GLOSSARYWhat is Link Velocity?Link velocity refers to the rate at which new backlinks are accumulated by a website over time. It provides an indication of how rapidly a site's link profile is growing through the acquisition of new referring domains. Link velocity...

SEO GLOSSARYWhat is Robots.txt?How Robots.txt WorksWhen a search engine crawler first lands on a site, it will look for a robots.txt file. The crawler will read the instructions in this file to know which pages or files it can and cannot crawl.The robots.txt file uses...

SEO GLOSSARYWhat is a Schema Markup?Schema markup is a way to add additional structured data to your website pages through the use of code. By adding schema markup, you provide search engines like Google with extra information about your content. This can help search...

SEO GLOSSARYWhat are Sitemaps?A sitemap is a file that contains a list of all the pages on a website. It is designed to help search engines like Google and Bing crawl and index a website more efficiently. Sitemaps serve as a roadmap for search engine crawlers,...

SEO GLOSSARYWhat is Domain Authority?Domain Authority is a metric developed by Moz that predicts how well a website will rank on search engine results pages (SERPs). It's one of the most well-known and widely used metrics for evaluating the SEO strength of a domain....

SEO GLOSSARYWhat are Internal Links?Internal links are hyperlinks that connect pages within the same website or domain. They allow users to navigate between different sections and pages of your site.Why Internal Links MatterInternal links serve several important...

SEO GLOSSARYWhat are External Links?External links are hyperlinks that point users from one website to another. They allow you to connect your site's content to helpful resources around the web. Used strategically, external links can significantly improve user...

SEO GLOSSARYWhat is Technical SEO?Technical SEO refers to the behind-the-scenes optimizations that improve how search engines crawl, index, and understand your website content. Getting the technical foundations right is key for strong SEO.Why Technical SEO...

SEO GLOSSARYWhat is Search Engine Marketing?Search engine marketing (SEM) refers to strategies for increasing visibility in search engine results pages to drive more traffic and conversions to a website. SEM includes both organic and paid strategies.Organic Search...

SEO GLOSSARYWhat is Off-Page SEO?Off-page SEO refers to factors and activities happening outside of your website that influence how search engines perceive your authority and relevance. The goal is to earn trust signals like backlinks to improve rankings.Why Does...

SEO GLOSSARYWhat is E-A-T SEO?E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This set of guidelines helps Google assess the overall quality and reliability of webpages.Websites that demonstrate high E-A-T tend to rank better in search...

SEO GLOSSARYWhat is a Meta Description?A meta description is a short summary of a web page's content that appears underneath the blue clickable title in search engine results pages (SERPs). Meta descriptions optimize clickthrough rates by accurately describing the...

SEO GLOSSARYWhat is Link Building?Link building refers to the process of acquiring backlinks - links from other websites pointing back to pages on your site. It's a crucial part of off-page SEO.Search engines view backlinks as votes of confidence. The more quality...

SEO GLOSSARYWhat is Keyword Research?Keyword research is the process of identifying relevant keywords and analyzing search volume and competition for those terms. It lays the foundation for an effective SEO strategy.With keyword research, you can:Discover keywords...

SEO GLOSSARYWhat is Duplicate Content?Duplicate content refers to identical or very similar content that exists across multiple pages or websites. This is problematic for SEO when search engines have trouble determining which source to show in results.Why Duplicate...

SEO GLOSSARYWhat is On-Page SEO?On-page SEO refers to optimizations made directly on a webpage to improve its rankings in search engine results pages (SERPs). The goal is to make a page more appealing to search engine bots so it ranks higher for target keywords.Why...

SEO GLOSSARYWhat is Local SEO?Local SEO is all about optimizing your website and online presence so you can be easily found by customers searching for businesses in your geographic area. The goal is to appear prominently in local search engine results and maps to...

SEO GLOSSARYWhat is Black Hat SEO?Black hat SEO refers to unethical search engine optimization tactics that go against search engine guidelines in order to manipulate rankings. The term "black hat" comes from old Western movies, where the bad guys wore black hats. In...