What is a Meta Description?

A meta description is a short summary of a web page’s content that appears underneath the blue clickable title in search engine results pages (SERPs). Meta descriptions optimize clickthrough rates by accurately describing the page to searchers.

Why Meta Descriptions Matter for SEO

While meta descriptions don’t directly influence search ranking, they play an important role in SEO by:

  • Improving click-through rates from search results pages
  • Accurately summarizing page content for search bots
  • Grabbing attention with compelling snippets of copy

A well-written meta description helps get your site clicked and visited more often from organic search.

Best Practices for Meta Descriptions

Follow these guidelines for optimizing meta description tags:

  • Keep descriptions between 150-160 characters long
  • Incorporate relevant keywords naturally
  • Write clear, compelling copy that piques interest
  • Use unique descriptions for each page
  • Include a call to action when appropriate
  • Check for typos, formatting issues

Tips for Improving Click-Through Rates

To make descriptions more clickable:

  • Highlight unique selling points and benefits
  • Use numbers to quantify claims
  • Ask questions to create curiosity
  • Include compelling calls to action
  • A/B test different descriptive phrases

Optimizing Meta Descriptions

Like any SEO tactic, meta description optimization is an ongoing process. Continuously review and refine descriptions to improve click-through rates over time. Update descriptions as needed when creating new content or pages on your site.

Find Out More

Anchor Text

SEO GLOSSARYWhat is Anchor Text?Anchor text refers to the clickable words or phrases in a hyperlink that take users to another webpage or section of a webpage when clicked. Anchor text serves an important purpose in providing context for where a link will lead,...

Link Juice

SEO GLOSSARYWhat is Link Juice?Link juice refers to the ranking power or authority that a webpage passes to another webpage via a link. When website A links to website B, website A is essentially "voting" for website B by directing some of its own ranking power to it....

Domain Rating

SEO GLOSSARYWhat is Domain Rating?Domain Rating is a way to measure the authority and trustworthiness of a website. Just like your credit score rates your financial reputation, Domain Rating rates the quality and reliability of a domain. In short, it's a score that...

White Hat SEO

SEO GLOSSARYWhat is White Hat SEO?White hat SEO refers to ethical search engine optimization tactics and strategies that focus on improving the quality and value of a website in order to achieve higher rankings in search engines like Google. The term "white hat" comes...

Keyword Stuffing

SEO GLOSSARYWhat is Keyword Stuffing?Keyword stuffing refers to the practice of overloading content with keywords in an attempt to manipulate search engine results. The goal is to rank content higher in search engines by repeating keywords over and over.How Keyword...

Canonical URLs

SEO GLOSSARYWhat are Canonical URLs?Canonical URLs are the preferred or primary URLs that point to a specific page on a website. They help search engines and users find the correct page and avoid duplicate content issues. Why are Canonical URLs Important? There are a...