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The SEO Audit: what it covers — and what it cannot see.
A thorough SEO audit surfaces every technical issue, keyword gap and on-page opportunity affecting your Google rankings. It is still valuable work. But a growing number of your buyers are now researching in a channel the audit does not touch — and this guide explains what that means.
WHY YOU NEED ONE
Why your business needs a comprehensive SEO audit
Most businesses can benefit tremendously from an in-depth SEO audit. Our experts know how to analyse all the critical ranking factors and uncover specific opportunities your team may have missed. An outside audit brings a fresh perspective — and a prioritised plan to act on it.
Gain valuable insights
Identify costly website issues
Build an effective SEO strategy
OUR PROCESS
Our step-by-step SEO audit process
01
Strategy Session
We start with an in-depth discussion of your business goals, target audience, and desired outcomes. This ensures our audit is tailored to your unique needs, not a generic checklist.
02
Technical Audit
We thoroughly analyse your site’s technical SEO: site speed, Core Web Vitals, security, indexing, AI bot crawl access, and more. We identify every technical problem impacting performance.
03
On-Page Audit
We evaluate your on-page content including page titles, meta data, headers, media, and copy. Our audit highlights optimisation opportunities for better rankings and user experience.
04
Link Profile Analysis
We assess the quality of links pointing to your site and identify new link building opportunities. Disavowing toxic links is also part of the process.
05
Keyword Research
Our team uncovers the terms and phrases your audience is searching for, including the prompts they are asking AI tools. This informs keyword opportunities for both SEO and GEO.
06
Competitive Audit
We analyse your competitors’ SEO strategies and highlight what they are doing right — and where you can overtake them in both search results and AI-generated answers.
07
Audit Report
We deliver a comprehensive presentation of audit findings, strategic recommendations, and an SEO roadmap to drive results — in plain language, not jargon.
08
Action Plan
Our experts help you execute the recommendations for maximum impact, or provide clear guidance if you are handling implementation internally.
09
Track Progress
We monitor your key SEO metrics to ensure our recommendations are driving real results. Monthly reporting keeps you informed of every movement.
Your buyers are researching in a channel your audit does not measure.
An SEO audit tells you exactly why your site ranks where it does on Google. It covers every technical issue, on-page signal, keyword gap and link opportunity. That work still matters. Your Google rankings still drive traffic.
But a growing number of buyers now start their vendor research by asking ChatGPT, Copilot or Perplexity who the leading firms are — before they ever run a search. That conversation happens in a channel your SEO audit cannot see, does not measure, and cannot optimise.
The firms being recommended in those AI answers are not always the ones ranking highest on Google. They are the ones AI has reason to trust — and that is a different set of signals entirely.
| Signal | SEO Audit | AI Visibility Audit |
|---|---|---|
| Technical site health | ✓ | — |
| Keyword rankings | ✓ | — |
| Backlink authority | ✓ | — |
| On-page optimisation | ✓ | — |
| AI citation rate | — | ✓ |
| Position when named by AI | — | ✓ |
| Share of voice vs competitors in AI | — | ✓ |
| Entity clarity for AI | — | ✓ |
Find out what AI tells your buyers about your firm.
The AI Visibility Audit maps the buyer questions where AI recommends competitors and not you — the gap your SEO audit cannot see. Delivered in 14 business days.
Get an AI Visibility Audit — from £2,500 ->