5 Prompts to Fact-Check Your ChatAI & ChatGPT Content for SEO
The advent of chatbots like ChatAI & ChatGPT has sparked a content creation revolution.
With a few prompts, you can generate blog posts, social media captions, and more. But when relying on AI to craft content, how can you be sure the information is accurate and optimized for SEO?
As savvy content marketers, we must keep our chatbots in check. While artificial intelligence has come a long way, it still makes mistakes. By verifying facts and optimizing content, you can tap into high-quality, trustworthy material that ranks higher in search.
1. Ask ChatAI & ChatGPT For Sources
One easy way to validate facts is to ask your chatbot to cite its sources.
You can prompt the AI to include in-text citations, footnotes, or a bibliography pointing to where it gathered data. This allows you to double-check the information yourself.
For example, if your chatbot writes a statistic like “67% of marketers use AI to create content,” ask it to provide the original report, survey, or study for that percentage.
Then give the source a read and ensure the chatbot interpreted the information correctly.
Pro tip: Request the chatbot links to authoritative, trustworthy sources like government data, academic studies, reputable media publications, etc. Be wary of obscure websites or biased content.
Use this prompt: “Please include an in-text citation for every key statistic or fact stated. Format the citations using APA style.”
2. Cross-Reference Facts
Don’t take the ChatAI & ChatGPT’s word as gospel.
Go the extra mile by cross-referencing any statistics, expert quotes, historical details, or other facts in the content.
Search online to find other credible sources that corroborate the information. If you come up empty-handed or find contradictory data, consider revising or removing that piece of content.
You can even prompt the chatbot to help with the fact-checking process. For example, ask it to provide three additional sources that confirm a key number or factoid. Then verify the AI’s sources check out.
Use this prompt: “Can you provide 3 additional authoritative sources from .gov or .edu sites that confirm [add fact or content here]?”
3. Watch for Common ChatAI & ChatGPT Red Flags
Keep an eye out for any obvious red flags that signal inaccurate or misleading information.
Warning signs may include:
- Statistics that seem exaggerated or too good to be true
- Quotes that sound unrealistic or out-of-character for the cited expert
- Historical dates, details, or events that are incorrect
- Data, facts, or figures that are unsourced or vague (“studies show that…”)
- Claims that contradict well-known facts or scientific consensus
When you spot red flags, ask the chatbot to clarify or omit the dubious information. Don’t publish content that could potentially mislead readers.
Use this prompt: “Please carefully review all the historical dates, quotes, statistics and claims mentionedand ensure they are factually accurate according to credible sources like leading websites, textbooks or encyclopedias.”
4. Plug Into Google’s E-A-T Standards
To optimize content for search, ensure it meets Google’s standards for Expertise, Authoritativeness, and Trustworthiness (E-A-T).
Ask yourself these questions:
- Does the content demonstrate in-depth expertise on the topic?
- Are sources authoritative and credible?
- Is the information trustworthy and unbiased?
- Would a reader perceive the content as high-quality and reliable?
If the answer to any of these questions is “no,” the content may need revisions to better align with Google’s E-A-T standards. Verify details, swap out weak sources, and remove any biased or misleading information.
Use this prompt: “Does the section on [add content] rely on authoritative studies from experts in the [add experts field]? Please add rewrite to content to strengthen the E-A-T standards.”
5. Edit for Natural Language
While chatbots can churn out lengthy content, the writing may sound robotic. Before publishing, edit the piece to use more natural language.
Look for repeated phrases, awkward transitions, and unnatural word choices. Reading the post aloud can help you catch clunky passages.
Also mix up sentence lengths to create better flow. Break up long, complex paragraphs into shorter ones for easier reading. Tighten up rambling points to be more concise.
Proofreading for natural language helps boost the quality and user experience.
Use this prompt: “Please edit this draft to use more conversational language, use a mix of short, medium, and long sentences to create a human-like rhythm, tighten up wordy sections, and improve the overall readability.”
Get Your Facts Straight
As AI content creation expands, it’s crucial we keep our chatbots accountable.
Blindly publishing unverified information can damage your brand’s reputation and trustworthiness.
But by fact-checking details, citing credible sources, watching for red flags, optimizing for E-A-T, and editing for natural language, you can unlock the full potential of ChatAI & ChatGPT to create high-quality, engaging content that ranks higher in search.
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