What is Link Juice?

Link juice refers to the ranking power or authority that a webpage passes to another webpage via a link. When website A links to website B, website A is essentially “voting” for website B by directing some of its own ranking power to it. This transfer of authority is known as link juice.

How Does Link Juice Work?

Here’s a quick rundown of how link juice works:

  • Website A has a high domain authority and many quality backlinks pointing to it. This gives it a lot of ranking power or link juice to pass on.
  • Website A links to website B. This “votes up” website B and passes some of website A’s hard-earned link juice onto it.
  • The more authority website A has, the more link juice it can confer to website B. Links from authoritative sites are therefore very valuable.
  • When website B earns links from multiple authoritative sites, its own domain authority rises. This allows it to accumulate and pass on more link juice when it links out to other sites.
  • Over time, websites that earn more backlinks from reputable sources tend to rank higher on Google. Link juice flow is a major ranking factor.

Why is Link Juice Important?

Link juice is hugely important for SEO because it helps Google determine the popularity and authority of a webpage. Pages that receive more link juice from reputed sources tend to perform better in search rankings. Here are some key reasons why link juice matters:

  • It signals to Google that a page offers valuable content. More links = more votes of confidence. This boosts rankings.
  • The more link juice a page accumulates, the higher it ranks for relevant keywords. Link juice helps pages gain visibility and traffic.
  • Getting link juice from authoritative domains in your niche lends credibility and boosts your own domain authority.
  • Link juice flow helps Google identify trusted and reputed sites to show searchers. It weeds out low-quality pages.
  • Pages with lots of link juice tend to be better optimized and more useful to searchers. This improves Google’s search results.

Clearly, link juice has a direct impact on search visibility, traffic and conversions. That’s why building quality backlinks remains a crucial part of any SEO strategy.

How to Get More Link Juice

Here are some proven tactics to accumulate more link juice:

  • Create high-quality content that people naturally want to link to – useful, unique and shareable content attracts links.
  • Reach out to industry websites and bloggers and pitch guest posting opportunities. Include links back to your content.
  • Participate actively in online communities and forums related to your niche. Leave helpful comments with a link to your site in the bio.
  • Promote your content on social media and get your followers to share it. This can lead to pickups.
  • Build relationships with influencers in your space and collaborate on co-marketing campaigns. Exchange cross-links.
  • Produce assets like infographics, statistics, checklists etc. that others find valuable enough to link to.
  • Sponsor or speak at industry events. Use these opportunities to connect with domain authorities and request links.
  • Produce remarkable content marketing campaigns that get natural links, like viral videos, guides, and other useful resources.
  • Build internal links across your content to pass juice to important pages like service and product category pages.

The more high-quality links you can acquire from reputed websites, the more link juice flows your way, boosting your own domain authority and search visibility over time.


Link juice is a crucial concept in SEO. It refers to the ranking power passed from one webpage to another via a backlink. The more quality links your content earns, especially from authoritative domains, the more link juice it accumulates. This boosts your search rankings, domain authority and overall search visibility. Use a mix of white hat link building tactics to get more reputed sites to link back to your content. Over time, accruing link juice will lead to better SERP rankings and more organic traffic.

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