What is Domain Authority?

Domain Authority is a metric developed by Moz that predicts how well a website will rank on search engine results pages (SERPs). It’s one of the most well-known and widely used metrics for evaluating the SEO strength of a domain.

In short, Domain Authority scores websites on a scale from 1 to 100, with higher scores indicating a greater ability to rank for competitive keywords. But what exactly goes into this score, and why does it matter?

Let’s break it down.

How Domain Authority is Calculated

Domain Authority is calculated by looking at a variety of factors, including:-

  • The quantity and quality of links pointing to your site – Sites with more backlinks from authoritative sites tend to have higher Domain Authority.
    • The age of your domain – Older sites tend to accumulate more trust and authority over time.
    • On-page optimization – Your keyword targeting, content quality, site speed and technical SEO all play a role.
    • Trust metrics – Things like a secure HTTPS connection and positive user engagement signals boost Domain Authority.

    Moz uses a complex, machine-learned algorithm to assign Domain Authority scores by weighing all these factors. No one outside of Moz knows the exact formula, but they provide enough transparency into what matters that you can work to actively improve your Domain Authority.

    Why Domain Authority Matters for SEO

    Google wants to serve the most authoritative, trustworthy pages for any given search query. As a proxy for authority and trust, Domain Authority gives us an indication of how likely a website is to rank well in organic search.

    The higher your Domain Authority, the better chances you have of outranking competitors for valuable keywords in your niche. Moz did a correlation study that showed sites with higher Domain Authority tend to achieve higher organic search visibility.

    This is why SEOs put so much focus on building Domain Authority. It reflects your overall ability to rank well in the SERPs across all relevant keywords for your brand.

    How to Improve Your Domain Authority

    Here are some proven tips for boosting your Domain Authority:-

    • Produce high-quality content that earns backlinks – Focus on content pillars and topics that are truly useful for your audience. Promote these assets to earn high-quality backlinks from authority sites.
    • Build new high-quality domains – Starting fresh with a new domain can help boost your Domain Authority, if you do everything right from the start.
    • Fix technical SEO issues – Improve site speed, enhance your on-page SEO, fix broken links, consolidate domains, and address any other technical problems.
    • Earn authoritative editorial backlinks – Guest post on industry blogs, get interviewed by top podcasts, land links from resources pages and roundups, etc.
    • Build your brand’s trust and authority – Get active on social media, speak at conferences, sponsor events, etc. Anything that builds brand equity can help Domain Authority.
    • Disavow low-quality links – If you have sketchy backlinks from the past, use Google Disavow to clean up your backlink profile.

    Domain Authority isn’t easy to manipulate, but by focusing on building a trusted brand and high-quality website over the long-term, you can steadily improve your Domain Authority. Track it over time as one key metric for measuring your SEO success.

    Find Out More

    Anchor Text

    SEO GLOSSARYWhat is Anchor Text?Anchor text refers to the clickable words or phrases in a hyperlink that take users to another webpage or section of a webpage when clicked. Anchor text serves an important purpose in providing context for where a link will lead,...

    Link Juice

    SEO GLOSSARYWhat is Link Juice?Link juice refers to the ranking power or authority that a webpage passes to another webpage via a link. When website A links to website B, website A is essentially "voting" for website B by directing some of its own ranking power to it....

    Domain Rating

    SEO GLOSSARYWhat is Domain Rating?Domain Rating is a way to measure the authority and trustworthiness of a website. Just like your credit score rates your financial reputation, Domain Rating rates the quality and reliability of a domain. In short, it's a score that...

    White Hat SEO

    SEO GLOSSARYWhat is White Hat SEO?White hat SEO refers to ethical search engine optimization tactics and strategies that focus on improving the quality and value of a website in order to achieve higher rankings in search engines like Google. The term "white hat" comes...

    Keyword Stuffing

    SEO GLOSSARYWhat is Keyword Stuffing?Keyword stuffing refers to the practice of overloading content with keywords in an attempt to manipulate search engine results. The goal is to rank content higher in search engines by repeating keywords over and over.How Keyword...

    Canonical URLs

    SEO GLOSSARYWhat are Canonical URLs?Canonical URLs are the preferred or primary URLs that point to a specific page on a website. They help search engines and users find the correct page and avoid duplicate content issues. Why are Canonical URLs Important? There are a...

    NBound Marketing

    Where data meets digital marketing success through enhanced website & SEO performance.