The AI citation engine
Six levers that get B2B firms named by AI.
AI recommends firms it has reason to trust. That trust is built on six specific signals. The AI Citation Engine builds all six as one coordinated push, measured against the buyer questions that matter, and tied back to enquiries. The outcome it builds is AI visibility: being the firm AI names when your buyers ask.
A B2B service firm earns AI visibility differently.
A software product earns AI citations through comparison pages, alternatives content and review-platform presence. A specialist services firm earns them through authority: named experts with credentials in the right publications, proprietary insight worth quoting, and a precise definition of who it is and what it does.
Most GEO agencies run a software playbook on services firms and produce reports showing the problem still exists. The AI Citation Engine is built for how AI evaluates trust in a services context: expertise, earned third-party presence, and entity clarity.
Each one gives AI a reason to name you.
01 Entity ClarityAI builds a picture of your firm from fragments across the web. If those fragments are incomplete or contradictory, AI either misrepresents you or skips you entirely. We write a precise, consistent definition of what your firm does, who you serve, and where you hold authority, and make sure it appears everywhere AI looks. | 02 Named-Expert AuthorityAI weights human expertise heavily in regulated and specialist fields. An anonymous firm with no visible experts is a firm with no citation signal. We build expert profiles with real credentials, structured data and published commentary in the sources AI trusts, turning your people into the reason you get recommended. | 03 Earned Third-Party CitationsThe strongest driver of AI recommendations is what authoritative, independent sources say about your firm, not what your own website says. We place your firm and your experts in the trade publications, regulatory bodies and professional platforms your buyers' AI answers are built from. |
04 Proprietary ResearchOriginal research and data from your firm's own work are among the highest-value citation assets you can own. AI quotes specific, credible claims from primary sources. Most firms sit on years of expertise and publish none of it in a form AI can use. We turn what you know into research that AI cites by name. | 05 Machine-Readable ProofYour case studies are written for brochures: qualitative, narrative, vague on outcomes. AI cannot lift that into an answer. We rewrite your results as specific, extractable claims: outcomes tied to timelines, methods and measurable impact that AI can pull directly when a buyer asks who gets results. | 06 Citation MeasurementWe track where your firm is named across ChatGPT, Copilot, Perplexity and Gemini, broken down by your service lines and measured against named competitors. Every report shows citations won, citations lost, and the next highest-leverage action, tied back to enquiries, not traffic. |
A clear sequence. Fixed scope. No surprises.
AI Visibility Audit
We map the buyer questions your prospects ask AI about firms in your field. You see who AI names, where you appear, where you don't, and why. You receive a short, specific action plan. Every engagement starts here.
AI Visibility Monitoring
We track your citation rate, position, share of voice and sentiment against the audit baseline, every month, across five platforms. You receive a monthly report with a recorded walkthrough, a quarterly strategy session, and the next recommended actions ranked by impact. You always know whether the answer is moving.
Fixes as Projects
The gaps the audit and monitoring surface become fixed-price, fixed-scope projects: entity and schema work, content restructuring, earned third-party placement, research assets. Each one is quoted with a clear deliverable and timeline, and you approve it before work starts. No open-ended retainers.
Most firms run the Audit, move to Monitoring, and commission fixes as the data flags them. The audit fee is credited against Monitoring when it starts within 60 days.
Four numbers. No vanity metrics.
| What we track | What it means |
|---|---|
| Citation rate | How often AI names your firm across your target buyer questions, tracked by service line |
| Position when named | Whether your firm is named first, shortlisted in the middle, or buried. Position drives recall and click-through |
| Share of voice | Your citation rate versus named competitors across the same buyer questions, so you can see who is winning and by how much |
| AI-sourced enquiries | Enquiries that trace back to an AI answer, attributed through UTM tracking and discovery-call questions |
Monthly rankings, domain authority scores and keyword volumes do not appear in our reports. They do not measure whether AI recommends your firm to a buyer. These four do.
Questions firms ask before they start.
Why does every engagement start with the AI Visibility Audit?
You cannot build the right citations without knowing which buyer questions matter, who AI currently names, and why you are missing. The Audit answers all three in 14 business days. Every fix we quote afterwards is built from what it finds. Starting without it means building signals for the wrong questions.
What does earned third-party citation work look like in practice?
It means getting your firm and your experts referenced in publications, platforms and sources that AI treats as authoritative in your field. For a regulatory consultancy that might be trade journals, professional body commentary and compliance platforms. For a pharma services agency it might be MedComms and life-sciences press. We identify which sources drive citations in your category as part of the audit's source analysis.
We already rank well on Google. Does this overlap with SEO?
Strong organic rankings help because 87% of ChatGPT citations match content ranking in top search results. But AI weights entity clarity, named-expert authority and earned third-party presence far more heavily than Google does for ranking. Firms with strong SEO regularly score zero on their key buyer questions in AI. The two are related but not the same job.
Do we have to commit to Monitoring after the Audit?
No. The Audit is a standalone engagement with a defined end point: the report, the recorded walkthrough and the prioritised plan are yours either way. Monitoring is a separate decision most firms make afterwards, because AI answers keep moving as competitors react and models update. If you start Monitoring within 60 days, the audit fee is credited in full.
What kind of firms do you work with?
Consultancies, advisory firms and expert agencies in specialist and regulated markets: legal, financial, compliance, data governance, healthcare, pharma services and professional services. Firms where the buyer is sophisticated, the purchase is considered, and reputation is the primary differentiator. We do not work with SaaS or e-commerce.
WHERE to START
Start with the AI Visibility Audit to see where you stand.
The Audit maps the buyer questions where AI names competitors and not you, and tells you what it would take to change the answer. Monitoring tracks the score monthly from the baseline it sets, and fixes ship as quoted projects. Most firms start with the Audit.