What are External Links?
Why Use External Links?
There are a few key reasons to use external links on your website:
- Enhance user experience – External links allow you to connect your readers to more information about a topic, product, etc. This gives them a smoother journey to the content they want.
- Show expertise – Linking out to high-quality resources demonstrates you’re an authority on a topic. It shows you’re not afraid to point users to other great sources.
- Gain trust – Referencing others makes you seem more objective and less self-promotional. It increases user trust.
- SEO benefits – High-quality sites that link to your content may link back to you. This can help with domain authority and rankings.
In short, external links make your site more useful for visitors and can improve how search engines view your site.
Best Practices for External Links
To get the most from your external links, keep these tips in mind:
- Choose reputable sites – Only link to authoritative sources your audience will recognize. Avoid low-quality or spammy sites.
- Use relevant anchor text – Anchor text should describe the page you’re linking to, using 1-3 keywords. Don’t stuff it with keywords.
- Link to specific pages – Choose the most relevant page to link to, rather than just the homepage.
- Mix internal and external links – Balance external links with internal links across your content to keep users on your site.
- Track clicks – Use UTMs or link click tracking to see which external links get the most clicks from users.
- Add context – Explain why you’re linking out and how the external content relates to yours.
Following best practices helps ensure your external links actually get clicked and confer SEO value.
Where to Use External Links
Certain parts of your content are well-suited for external links:
- References – Link to data, quotes, or factual information from outside sources.
- Further reading – Point users to resources to continue learning about a topic.
- Product/service integrations – If you mention another company’s offering, link to their site.
- Lists/roundups – For list-style posts, link out to each of the items being discussed.
- Definitions – If you define a technical term or concept, link to a reputable definition source.
You can also link out from company bios, footnotes, citations, and similar sections where referencing external sources is common.Just be sure not to over-optimize anchor text, which could trigger a penalty. Keep anchor text varied and natural.
The Bottom Line
When used strategically, external links can enhance user experience, demonstrate expertise, gain trust, and confer SEO value. Be selective about which sites you link to, use descriptive anchor text, and add context around your external links. With a balanced, high-quality approach, external linking can significantly benefit your content and readers.
Find Out More
Anchor Text
< BLOG | SEO GLOSSARYWhat is Anchor Text?Hey there, curious marketer! Ever stumbled across the term "anchor text" and wondered what it’s all about? Or maybe you're just looking to sharpen your SEO game. Either way, you're in the right place. Let's dive into the...
Link Juice
< BLOG | SEO GLOSSARYWhat is Link Juice?Hello, SEO enthusiasts! Have you ever come across the term "link juice" and felt a bit puzzled? Or maybe you're trying to understand how it fits into your SEO strategy. Fear not! We're here to spill all the details about link...
Domain Rating
SEO GLOSSARYWhat is Domain Rating?Domain Rating is a way to measure the authority and trustworthiness of a website. Just like your credit score rates your financial reputation, Domain Rating rates the quality and reliability of a domain. In short, it's a score that...
White Hat SEO
SEO GLOSSARYWhat is White Hat SEO?White hat SEO refers to ethical search engine optimization tactics and strategies that focus on improving the quality and value of a website in order to achieve higher rankings in search engines like Google. The term "white hat" comes...
Keyword Stuffing
SEO GLOSSARYWhat is Keyword Stuffing?Keyword stuffing refers to the practice of overloading content with keywords in an attempt to manipulate search engine results. The goal is to rank content higher in search engines by repeating keywords over and over.How Keyword...
Canonical URLs
SEO GLOSSARYWhat are Canonical URLs?Canonical URLs are the preferred or primary URLs that point to a specific page on a website. They help search engines and users find the correct page and avoid duplicate content issues. Why are Canonical URLs Important? There are a...
![icon](https://nboundmarketing.com/wp-content/uploads/2023/10/icon.png)