SEO Glossary
SEO GLOSSARY What is Technical SEO? Technical SEO refers to the behind-the-scenes optimizations that improve how search engines crawl, index, and understand your website content. Getting the technical foundations right is key for strong SEO.Why Technical SEO...
SEO Glossary
SEO GLOSSARY What is Search Engine Marketing? Search engine marketing (SEM) refers to strategies for increasing visibility in search engine results pages to drive more traffic and conversions to a website. SEM includes both organic and paid strategies.Organic Search...
SEO Glossary
SEO GLOSSARY What is Off-Page SEO? Off-page SEO refers to factors and activities happening outside of your website that influence how search engines perceive your authority and relevance. The goal is to earn trust signals like backlinks to improve rankings.Why Does...
SEO Glossary
SEO GLOSSARY What is E-A-T SEO? E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This set of guidelines helps Google assess the overall quality and reliability of webpages.Websites that demonstrate high E-A-T tend to rank better in...
SEO Glossary
SEO GLOSSARY What is a Meta Description? A meta description is a short summary of a web page’s content that appears underneath the blue clickable title in search engine results pages (SERPs). Meta descriptions optimize clickthrough rates by accurately describing...
SEO Glossary
SEO GLOSSARY What is Link Building? Link building refers to the process of acquiring backlinks – links from other websites pointing back to pages on your site. It’s a crucial part of off-page SEO.Search engines view backlinks as votes of confidence. The...
SEO Glossary
SEO GLOSSARY What is Keyword Research? Keyword research is the process of identifying relevant keywords and analyzing search volume and competition for those terms. It lays the foundation for an effective SEO strategy.With keyword research, you can:Discover keywords...
SEO Glossary
SEO GLOSSARY What is Duplicate Content? Duplicate content refers to identical or very similar content that exists across multiple pages or websites. This is problematic for SEO when search engines have trouble determining which source to show in results.Why Duplicate...
SEO Glossary
SEO GLOSSARY What is On-Page SEO? On-page SEO refers to optimizations made directly on a webpage to improve its rankings in search engine results pages (SERPs). The goal is to make a page more appealing to search engine bots so it ranks higher for target keywords.Why...
