SEO Glossary
SEO GLOSSARY What is E-A-T SEO? E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This set of guidelines helps Google assess the overall quality and reliability of webpages.Websites that demonstrate high E-A-T tend to rank better in...
SEO Glossary
SEO GLOSSARY What is a Meta Description? A meta description is a short summary of a web page’s content that appears underneath the blue clickable title in search engine results pages (SERPs). Meta descriptions optimize clickthrough rates by accurately describing...
SEO Glossary
SEO GLOSSARY What is Link Building? Link building refers to the process of acquiring backlinks – links from other websites pointing back to pages on your site. It’s a crucial part of off-page SEO.Search engines view backlinks as votes of confidence. The...
SEO Glossary
SEO GLOSSARY What is Keyword Research? Keyword research is the process of identifying relevant keywords and analyzing search volume and competition for those terms. It lays the foundation for an effective SEO strategy.With keyword research, you can:Discover keywords...
SEO Glossary
SEO GLOSSARY What is Duplicate Content? Duplicate content refers to identical or very similar content that exists across multiple pages or websites. This is problematic for SEO when search engines have trouble determining which source to show in results.Why Duplicate...
SEO Glossary
SEO GLOSSARY What is On-Page SEO? On-page SEO refers to optimizations made directly on a webpage to improve its rankings in search engine results pages (SERPs). The goal is to make a page more appealing to search engine bots so it ranks higher for target keywords.Why...
SEO Glossary
SEO GLOSSARY What is Local SEO? Local SEO is all about optimizing your website and online presence so you can be easily found by customers searching for businesses in your geographic area. The goal is to appear prominently in local search engine results and maps to...
SEO Glossary
SEO GLOSSARY What is Black Hat SEO? Black hat SEO refers to unethical search engine optimization tactics that go against search engine guidelines in order to manipulate rankings. The term “black hat” comes from old Western movies, where the bad guys wore...
