GEO Software Feature Comparison 2026: What Each Tool Can and Can't Do
A feature-by-feature breakdown of Peec AI, Profound, Scrunch AI, Ahrefs Brand Radar, and Semrush AI Visibility Toolkit. Data sourced from vendor documentation, G2 reviews, independent audits, and direct testing.
Features verified: June 2026 | Testing method: Direct platform access + vendor documentation | Disclosures
AI platform coverage
Which AI platforms does each tool track, at which pricing tier?
| Feature | Peec AI | Profound | Scrunch AI | Ahrefs BR | Semrush |
|---|---|---|---|---|---|
| ChatGPT | ✓ (all plans) | ✓ (all plans) | ✓ (all plans) | ✓ | ✓ |
| Perplexity | ✓ (all plans) | ✓ (Growth+) | ✓ (all plans) | ✓ | Semrush One+ |
| Google AI Overviews | ✓ (all plans) | ✓ (Growth+) | ✓ (all plans) | ✓ | ✓ |
| Gemini | +$20-30/mo | Enterprise | ✓ (all plans) | ✓ | Semrush One+ |
| Claude | +$20-30/mo | Enterprise | ✓ (all plans) | ✗ | ✗ |
| Copilot / Grok / Meta AI | +$20-30/mo each | Enterprise | ✓ (all plans) | Copilot only | ✗ |
| Total engines (base plan) | 3 | 1 (Starter) / 3 (Growth) | 9 | 6 (bundle) | 2 |
Core tracking and reporting features
| Feature | Peec AI | Profound | Scrunch AI | Ahrefs BR | Semrush |
|---|---|---|---|---|---|
| Brand mention tracking | ✓ | ✓ | ✓ | ✓ | ✓ |
| Share of voice | ✓ | ✓ | ✓ | ✓ | ✓ |
| Citation source tracking (URL level) | ✓ | ✓ | ✓ | ✓ | Partial |
| Sentiment analysis | ✓ | ✓ | ✓ | ✗ | ✗ |
| Competitor tracking | ✓ | ✓ (Growth+) | ✓ | ✓ | ✓ |
| Prompt-level tracking | ✓ | ✓ | ✓ | Partial | ✓ |
| AI crawler / agent traffic monitoring | ✗ | ✓ | ✓ | ✗ | ✗ |
| GA4 integration | Looker Studio | ✗ | ✓ (native) | ✗ | ✗ |
| Content optimisation / action layer | Beta | ✓ (Growth+) | Roadmap | ✗ | ✗ |
| Free trial | ✗ | ✗ | 7 days | ✗ | 7 days |
| Unlimited seats | ✓ | ✗ | ✓ | Ahrefs plan limits | ✗ ($99/user) |
| SOC 2 Type II | ✗ | ✓ | ✓ | Ahrefs overall | ✓ |
| Tracking methodology | UI scraping | Real user prompts | UI scraping | Keyword database | Prompt database |
What the feature gaps mean in practice
Sentiment analysis: Ahrefs Brand Radar and Semrush AI Visibility Toolkit do not track sentiment. If AI describes your brand negatively on specific prompts, you will not see it in those tools. Peec AI, Profound, and Scrunch all track positive, neutral, and negative sentiment per prompt.
Tracking methodology: This matters more than it looks in a feature table. Keyword-database approaches (Ahrefs) cross-reference your brand against a query database rather than running live prompts. UI scraping (Peec AI, Scrunch) simulates what a real user sees. Real user prompts (Profound’s Conversation Explorer) uses actual queries from users. Ask any vendor to explain their methodology before signing up.
GA4 integration: Scrunch AI is the only tool with native GA4 integration, connecting AI citations to actual user behaviour and conversion events. Peec AI supports Looker Studio connections. The rest require manual attribution work.
AI crawler monitoring: Profound and Scrunch track how AI bots crawl your site. This is a distinct data stream from brand citation tracking and matters for diagnosing why certain pages are or are not being cited.
Back to AI visibility research hub | Full ranked list | Pricing guide