Who we work with
Built for companies where reputation is the product.
When your buyer is a CFO, a compliance director or a head of transformation, they don’t click and buy. They research, verify, ask peers, and increasingly ask AI. The firms named in those AI answers get the call. The ones that aren’t rarely hear about the opportunity.
Six kinds of specialist firm. One buyer profile.
Every firm on this list shares the same pattern: a sophisticated buyer who forms a view before making contact, and a reputation that AI is now starting to shape.
01 Regulatory & Compliance ConsultanciesYour buyers need certainty, not options. The firm AI names as authoritative gets on the shortlist. The firm it doesn't name often doesn't get the chance to pitch. | 02 Data Governance & IT AdvisoryEnterprise buyers research extensively before a project. AI now surfaces the firms that appear trustworthy before any proposal lands or any sales call happens. | 03 Healthcare & Pharma Services AgenciesHCPs and life-sciences buyers consult multiple sources. AI is increasingly one of them — and it's forming views about which agencies know the territory. |
04 Legal & Professional Services FirmsReputation drives mandate. A firm AI doesn't recognise is a firm buyers can't verify through a research channel they're increasingly starting with. | 05 Financial Advisory & ConsultingRegulated context means trust is everything. AI-sourced shortlists are now influencing who gets the first meeting, particularly for complex, high-value mandates. | 06 Expert B2B Agencies in Specialist SectorsBoutique expertise is hard to scale through headcount alone. AI citation gives narrow-focus firms reach they can't buy with advertising or a bigger sales team. |
Your buyers form a shortlist before they ever make contact.
They are not browsing options and picking the cheapest. They are evaluating firms over weeks, talking to colleagues, cross-referencing track records, reading trade commentary, and building conviction about who is worth speaking to.
AI has joined that process. Buyers ask ChatGPT who the leading firms are. They use Copilot to compare approaches. They check Perplexity for credentials. The firms AI names get on the shortlist. The firms it doesn't name often get no contact at all.
The threat is not just that AI ignores you. It is that AI confidently recommends your competitor to a careful, high-value buyer who trusts that recommendation because it came from a tool they use for everything else.
Almost half of B2B buyers now use AI tools as part of vendor research — and in regulated and specialist markets, that number is rising fastest.
The buyers who run the most careful, considered purchases are the most likely to use AI to help them. They are not looking for shortcuts. They are using AI as a research layer — and the firms it surfaces are the ones they take seriously.
Your expertise is already the thing AI wants to cite. It just cannot find it.
Software companies have to manufacture citation signals from scratch — comparison pages, alternatives content, review profiles. Your firm does not need to manufacture anything.
You have years of proprietary methodology, named professionals with real credentials, case outcomes with measurable results, and expert commentary that trade publications trust. That is the raw material AI rewards most.
The problem is not what you know. It is how it is packaged. Most specialist firms sit on years of citable insight and publish none of it in a form AI can extract and trust. That is what the AI Citation Engine fixes.
We work with one kind of firm. That means saying no to everyone else.
We don't work with SaaS products and software companies E-commerce brands and consumer products General B2B businesses without a specialist focus Marketing agencies serving broad, non-specialist markets | The AI Citation Engine is built specifically for how AI evaluates trust in expert and regulated markets. The signals that work for a specialist consultancy are different from the signals that work for a SaaS product. Applying the same method outside specialist markets would mean doing weaker work for everyone. We would rather be exactly the right choice for one category than a reasonable option for five. If you are a specialist or regulated B2B services firm, this is built for you. If you are not, we are not the right fit — and we will tell you that clearly. |
WHERE to START
Start with the AI Visibility Audit to see where you stand.
The Audit maps the buyer questions where AI names competitors and not you, and tells you what it would take to change the answer. Monitoring tracks the score monthly from the baseline it sets, and fixes ship as quoted projects. Most firms start with the Audit.