SEO for Industry

SEO for Oil & Gas

Learn how oil and gas companies can use search engine optimization to improve website visibility and connect with more potential customers.

What is SEO for Oil & Gas?

Search engine optimization (SEO) is just as important for companies in the oil and gas industry as it is for any other business. With more and more people using search engines like Google to find products and services, having an effective SEO strategy can help oil and gas companies get their websites found online and connect with potential customers.

Target the Right Keywords

A key part of SEO is targeting relevant keywords that people are searching for. For oil and gas companies, this might include terms like:

• Oil and gas SEO
• Oilfield services
• Drilling companies
• Fracking services
• Pipeline construction

Researching the main keywords people use when looking for oil and gas products and services allows companies to optimize website content around those terms. This makes it more likely their pages will appear in search results.

Create Useful, Original Content

Unique, high-quality content is also important for SEO. Oil and gas companies should focus on creating blog posts, articles, case studies, and other content that provides value for readers. This content should use relevant keywords naturally and answer questions that potential customers may have.For example, a drilling company could write a blog post on “How to Choose the Right Drilling Contractor for Your Project.” An oilfield services company might create a guide on “5 Ways to Reduce Safety Incidents on the Rig.” This type of original, useful content not only helps with SEO, but also demonstrates expertise and builds trust with readers.

Optimize for Local Search

Many oil and gas companies provide services in specific geographic areas. Focusing on local SEO can help them connect with customers in their region. Tactics for optimizing for local search include:

• Having a Google My Business listing with complete info
• Including the city and state in page titles and content
• Adding schema markup for address, phone number, etc.
• Getting positive local reviews
• Listing service areas on the website

This gives search engines signals about the local nature of the business.

Leverage Industry-Specific Directories

There are many specialized oil and gas directories that companies can list themselves on to improve visibility. Some top options include:

• RigZone
• OilandGasDirectory.com
• OilandGasInternational.com
• WorldOil.com
• DiggerWorks.com

Having detailed listings on these niche directories can drive relevant organic traffic from people searching for oil and gas companies.

Use Alt Text and Tags for Images

Oil and gas websites often contain images of drilling rigs, refineries, pipelines, and more. Using descriptive alt text and tags for these photos helps search engines understand the content. For example, an image of workers on a rig could have alt text like “Oil rig workers performing maintenance.” Tags could include terms like “oil rig,” “drilling,” and “oilfield services.”

The Benefits of SEO for Oil & Gas

Investing in SEO provides many benefits for oil and gas businesses:

• Increased website traffic from organic search
• Higher visibility for service offerings
• Ability to reach more potential local customers
• Improved brand awareness and thought leadership
• Better lead generation and sales opportunities

With more website visitors who are actively searching for relevant services, SEO can be a powerful strategy for oil and gas companies to grow their business online.

Why SEO Matters in Oil & Gas

Some people may think SEO is not as important for the oil and gas industry as other sectors. But consider these facts:

• 64% of oil and gas professionals use search engines to find products or services weekly.
• 93% of online experiences begin with a search engine.
• 61% of searches on mobile devices result in contacting or visiting a business within 24 hours.

Clearly, people are using Google and other search engines to find oil and gas companies. An effective SEO strategy helps ensure your company shows up when potential customers are searching.In an increasingly digital world, oil and gas businesses need to be where their customers are looking – on the first page of search results. Investing in SEO is key to making that happen.

Keywords to Focus On

Here are some top keywords oil and gas companies should focus on with their SEO efforts:

• Oilfield services
• Directional drilling
• Fracking
• Coil tubing
• Wireline services
• Snubbing services
• Well testing
• Artificial lift systems
• Oil and gas SEO
• Drilling companies
• Pipeline construction
• Gas processing
• Petroleum engineering
• Refinery services

Optimizing content for these relevant keyword terms can help oil and gas businesses improve website visibility and traffic. Focusing on both broad and long-tail keywords is key.